A push from AFL broadcasters for a regular twilight grand final is expected to gather steam after record-low ratings accompanied a return to the traditional afternoon timeslot.
Geelong thrashed Sydney in the first season decider played in Melbourne for three years, following two seasons affected by the global pandemic.
It started at 2:30pm (AEST) and bombed on the box, with OzTam ratings released on Sunday showing 2.179 million viewers across the five major metropolitan markets.
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The figure was well down on last year’s number, when 3.006 million watched the twilight grand final played in Perth, which was broadcast in prime time in the big east coast markets.
It is also a huge drop from 2020, when 2.979 million watchedthe night grand final played in Brisbane.
Some factors in this year’s lower numbers include fans flocking back to public venues in Melbourne and watching in large groups after two years spent in and out of lockdown.
The one-sided contest may also have played a role in viewers tuning out, with Geelong surging to a commanding 35-point lead by quarter-time.
The result was effectively put to bed when the Cats kicked six unanswered goals during the third quarter.
Channel Seven managing director James Warburton told The Age while the network would support the AFL’s choice of timeslot for the grand final, the ratings speak for themselves.
“We will always support the decisions the AFL makes for the fans,” Warburton said.
“The numbers and comparisons are clear for all to see to support a prime-time AFL grand final.
“It’s a national game and a twilight or prime-time bounce will maximise the audience for the code.”
Regardless of the ratings, Geelong premiership midfielder Cam Guthrie said he would like to see the grand final remain in the traditional timeslot at the MCG.
“Saturday arvo at the MCG is pretty special,” Guthrie told reporters on Sunday.
“We got the full experience this year being down in Melbourne and yeah, it was amazing.”
The ratings disaster came despite the AFL’s huge outlay on luring UK pop icon Robbie Williams to Melbourne to spearhead a successful grand final entertainment show with Australia’s Delta Goodrem.
Robbie Williams performs before the 2022 AFL Grand Final. (Photo by Darrian Traynor/AFL Photos/via Getty Images)
Grand final shocker sparks concerns over Buddy
Lance Franklin’s quiet grand final in Sydney’s 81-point loss to Geelong has sparked concerns leading into what looms as his final AFL season in 2022.
Franklin managed just nine possessions and was held goalless by Cat Jack Henry in the Swans’ resounding defeat, having signed a one-year contract during grand final week.
It was the second of three finals this year Franklin has gone without a goal, having booted at least one in all 20 home-and-away matches he played.
In the qualifying final against Melbourne, he was soundly thrashed by Demons star Steven May, managing just two kicks among seven possessions while May secured the maximum 10 Gary Ayres Medal votes.
“Two of his worst games in the whole of his career have come in this finals series,” Port Adelaide great Kane Cornes told The Sunday Footy Show.
“Firstly, he was badly beaten against Steven May, and yesterday he just had the butter-fingers early.
“[He] wasn’t reading the ball in flight… whilst there wasn’t a whole lot of opportunity for him, he’s clearly not the same player that he was.”
Former sharpshooter Matthew Lloyd is of the opinion Franklin needs to change his game to remain impactful in 2023, saying he ‘has to play like a key forward’ to avoid his incredible career fizzling out.
“Leigh Matthews made a great point after the game when he said that his athleticism has allowed him to play as a running, mobile forward, but he hasn’t got that anymore,” Lloyd said.
“He has to play like a key forward for the rest of his career, and that’s not what he is.
“[Geelong] played Jack Henry on him, who’s got the mobility to go with him, but then he hasn’t got the aerial ability.
“It’s going to be a real challenge for him next year.
“He has to play like a Jonathan Brown or a [Wayne] Carey in his last year, which he isn’t, because he can’t move like he used to.”
Franklin currently sits fifth for most VFL/AFL goals with a whopping 1047, including 52 in 2022 – his 13th season with at least 50 majors.
He’ll need 11 goals to surpass former North Melbourne and Geelong forward Doug Wade into outright fourth on the list, but third-placed Jason Dunstall (1254 goals) appears out of reach.
(Photo by Dylan Burns/AFL Photos via Getty Images)
Crows’ break AFLW margin record with brutal thumping of hapless Giants
Adelaide have bounced back into premiership contention with the biggest win in AFLW history – a 96-point demolition job on hapless GWS at Unley Oval.
The Crows also registered their highest-ever score in the 15.7 (97) to 0.1 (1) victory, while the Giants’ meagre tally was the equal lowest in thecompetition’s seven-year history.
Melbourne set the biggest winning margin record at 88 points by beating Fremantle earlier in the season and the Crows surged past it with onballer Anne Hatchard’s third goal in the last quarter.
It seemed the outclassed Giants would face the ignominy of a scoreless game, but Meghan Gaffney finally put them on the scoreboard by snapping a behind seconds before the three-quarter time siren.
The Crows’ massive win was built on the midfield monopoly of Ebony Marinoff, with 36 possessions, and Hatchard, with 28, backed by captain Chelsea Randall with 21 touches.
That midfield domiance helped key forward McKenzie Dowrick kick four goals, equalling the club’s record of most goals in a game.
Giants captain Alicia Eva fought bravely in what was her 50th game, as did midfielder Alyce Parker and defender Tarni Evans.
But the visitors were simply no match for Adelaide who pounded out an emphatic signal that they are right back in premiership contention with their fourth consecutive win.
Among the Adelaide goalkickers was first-gamer and former junior Matilda Jess Waterhouse, the niece of ex-Fremantle AFL player Clive Waterhouse.
“Obviously, it’s great to make my debut in my first year,” she said.
“I haven’t been playing footy that long and it’s amazing to play in a premiership side. It’s hard to crack into a team like that.
“I’m so proud of the depth we have in the squad and that (win) just shows that we’re ready to go again this year.
“I played for Australia in soccer and saw the girls having a good time at the Crows and then thought I’d give it a crack and here I am.”
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The AFL Grand Final was the highest rating TV program in the 2022 ratings survey year and scored an average total television audience of 3.06 million viewers.Is AFL popular in Australia? ›
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Australia has spoken — golf is widely regarded as the most boring sport to watch, beating out cycling and boxing.Has any man won all 4 grand slams? ›
Combining the Grand Slam and the non-calendar-year Grand Slam, only eight singles players on 11 occasions achieved the feat of being the reigning champion of all four majors, three men (Don Budge, Rod Laver, Novak Djokovic) and five women (Maureen Connolly, Margaret Court, Martina Navratilova, Steffi Graf, Serena ...Has a black person ever won a Grand Slam? ›
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Australian Open 2022 most watched Grand Slam in recent years
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AFLW goes from Strength to Strength
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1 in both households and total viewers for the 2021-2022 television season. Its 1.7 rating topped all other network and syndicated daytime talk shows, tying with “Dr. Phil” in households and netting an average of 2.411 million total viewers for the season, per Nielsen.How many viewers does the finals get? ›
|2019||ABC||8.8 (15.14M Viewers)|
|2018||ABC||10.0 (17.56M Viewers)|
|2017||ABC||11.3/22 (20.38M Viewers)|
|2016||ABC||11.4/21 (20.28M Viewers)|
|22,564,000||Indianapolis||January 10, 2022|
|25,297,000||Tampa||January 9, 2017|
|25,678,000||Bay Area||January 7, 2019|
|26,125,000||Arizona||January 11, 2016|
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The talent pool has thinned. A decade ago, the AFL added two clubs that barely anyone wanted. Suddenly, there were 44 footballers running around every weekend who otherwise would have been playing at the lower levels. Even before Covid-19 struck, those competitions and traditional pathways had stalled.
- AFL Club Supporter Ladder 2022.
- Over 8.9 million Australians now support an AFL club, up over 270,000 on a year ago.